As we first reported a few weeks back, European citizens, including Brits, will have to pay a $14 charge each to register for ESTA from September 8, 2010.

Electronic System for Travel Authorization (ESTA) requires travelers to complete an online application form, answering questions they previously had to respond to on paper forms aboard flights or ships bound for the United States. Everyone traveling to the US (non-US citizens) must have completed an ESTA otherwise they will not be allowed into the country – no exceptions.

You need to fill one in:

  • If you’re a citizen of one of the 36 countries (incl. UK) that are part of the US’s Visa Waiver Program  (see US Department of Homeland Security’s website for a list).
  • If you don’t have a US visitor’s visa.
  • If you won’t stay in the US for longer than 90 days.
  • If you’re only travelling to the States for business or pleasure.
  • If you have a return or onward bound ticket
  • On behalf of all infants and children.
ESTA is currently free to apply for (don’t be conned by the many websites that charge for it at present) and once granted is valid for two years or until your passport expires, whichever is soonest.
If you’re visiting the US within the next two years, visit the official ESTA website to apply now before the charge comes in.