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"Let the Memories Begin"

Beginning in January 2011, some Disney parks guests will find that the memory they just made has become a larger-than-life image during a “Let the Memories Begin” nighttime experience.

At Disneyland Resort, the iconic façade of “it’s a small world” will be the canvas for the show.

Disney PhotoPass photographers will capture guests caught up in the Disney experience – a memory in the making – and as many as 500 photos will be used in each location every day, producers estimate.

The nighttime show will use the latest in high-intensity projection technology to create vivid visuals that seem to defy the architecture of the building. A new song commissioned for the show will provide an emotional context for these images of the Disney guest experience.

Beyond seeing their own projected photos in lights, guests also could become the stars of Disney Parks television commercials, online campaigns and social media opportunities that will showcase to the world the power of memories.

From a first meeting with a princess to a laugh-filled watery touchdown on Splash Mountain, Disney Parks is looking for videos and photos that capture those never-to-be-forgotten experiences.

Guests can upload their photos, videos and text-only memories at DisneyParks.com/Memories. They can even categorize their memories by theme, emotion and location.

The DisneyParks.com/Memories website (also available soon in Spanish and French) has a simple-to-use interface for uploading, viewing and searching Disney memories. The functionality also will be part of the Disney Parks pages on Facebook, YouTube and MySpace.

Memory submission is as easy as 1-2-3:

  1. Choose to share your memory on DisneyParks.com/Memories; Facebook.com/WaltDisneyWorld; Facebook.com/Disneyland; Youtube.com/DisneyMemories; or Myspace.com/DisneyParks.
  2. Describe your memory. Memories can upload as photos, videos or text-only.
  3. Then all it takes is hitting the “submit” box and, once reviewed, a lifetime Disney memory is stored and shared.

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