Hong Kong Disneyland Resort has announced a unified Park Admission Ticket pricing structure. Effective February 9, 2009, HKDL will standardize ticket prices so guests will pay the same ticket price every day. A special promotion program offering different benefits to local, overseas, and mainland guests will also be launched alongside the new pricing structure.

For Hong Kong residents, the special promotion initiatives include the following:

• Local guests will continue to enjoy the present tiered structure for at least six months after the introduction of the new pricing regime;

• A flat ticket price of $170 for senior citizens for all days, representing a cut of $30 on the price previously charged for Peak and Special Days tickets.

• Prices for Annual Passes and the youth program will remain unchanged.

For overseas and mainland guests, the special promotion initiatives include the following:

• "A Thousand Kisses from Hong Kong Disneyland" Coupon Book will be launched which offers premiums to guests booking through travel agents and is valued at more than HK$1,000.

The new pricing regime also features additional incentives for the travel trade. A HKDL spokesman said: "The package of changes has been introduced after very careful consideration by HKDL management and it will bring HKDL's pricing structure in line with that of other Disney theme parks around the world. "We understand the challenging economic situation faced by Hong Kong people, so we have decided to keep the ticket prices for Hong Kong residents unchanged and reduce the price for seniors," he said. He added, "HKDL does not expect the new pricing structure to have material impact on our guest arrivals. Our research shows that guests make their choice of when to visit HKDL mainly based on their available free time rather than ticket prices." This is the first time HKDL has reviewed its park ticket pricing structure since the Resort opened in 2005.