Today,Disney Store celebrated the opening of its award-winning new concept store in Atlanta’s Perimeter Mall. The first newly-designed store to open in 2011, the interactive shopping destination offers magical experiences for Disney fans of all ages. Disney Store’s new design aims to deliver the best 30 minutes of a child’s day through immersive experiences including a Disney Princess Castle with Magic Mirror, Translucent Magical Trees, Disney●Pixar CARS-branded Ridemakerz custom car building experience and the Disney Store Theatre, featuring the latest in Disney entertainment. Atlanta resident and legendary voice of Ariel from Disney’s The Little Mermaid, Jodi Benson, will join the celebration and “unlock imagination” for the first time at the new Disney Store. “The magic and wonder of Disney is captured within the unique experiences that await families at Disney Store,” said Paul Gainer, senior vice president of Disney Store North America. “More than a store, we’ve created a destination where we will bring Disney stories to life every day for Atlanta families.” The Atlanta store joins the growing list of newly-designed stores already opened around the world, including a location in New York’s Times Square. In 2011, Disney Store will open newly-designed stores in six new North American markets, including Canada and Puerto Rico, and stores in three new European countries, including Denmark, Belgium and the Republic of Ireland. With each new store opening in 2011, Disney Store will donate 10 percent of the first day’s sales to the Make-A-Wish Foundation in the United States. To find a Disney Store location, guests can visit www.DisneyStore.com/storelocator or call (866) 902-2798. Guests can also sign up for email alerts at www.DisneyStore.com/Updates, become a fan on www.facebook.com/DisneyStore or follow us on Twitter www.twitter.com/DisneyStore to stay connected to your favorite destination.