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Disney to market to new moms

Discussion in 'Disney General News' started by MKJo, Feb 7, 2011.

  1. MKJo

    MKJo Moderator

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    The Walt Disney Co.'s latest marketing venture is to offer one-piece infant garments adorned with Disney characters. to new moms.

    Disney is offering 200,000 garments for free in 580 maternity wards around the US, having stuck a deal with Our365, which already distributes Fisher-Price and Procter & Gamble merchandise to mothers in hospitals,

    The products will be on general release in national retail outlets in May this year, costing $9.99 for two.

    The company is also reportedly working on a new promotional gimmick of offering free tickets to theme parks in exchange for mothers signing up to receive company e-mails.
     
  2. Jade

    Jade New Member

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    Better move to America and start Having a baby just for those free tickets haha
     
  3. Kate

    Kate New Member

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    Oooh that sounds fab, not a bad price either for those clothes. Wish the UK would do things like this!
     
  4. Vikki

    Vikki Moderator

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    Looks like I had Ava in the wrong place :lol:
     

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