BALTIMORE (AP) -- A Baltimore investment management firm is going to Disney World -- to teach families how to save money.

T. Rowe Price Group announced Tuesday that it will sponsor an exhibit at Disney's Epcot Theme Park called "The Great Piggy Bank Adventure."
The company says the exhibit scheduled to open this spring "will bring basic saving and investing concepts to life."

Edward C. Bernard, vice chairman of T. Rowe Price Group, says the goal is to get parents to talk about saving and investing with kids. He says such conversations are "more important than ever before."

T. Rowe Price was founded in 1937 and had $276 billion in assets under management at the end of last year. The company's stock fell 41 percent last year as investment advisory revenue dropped and the firm's investments took a hit.