> Walt Disney World > Parks > Downtown Disney > Once Upon a Toy
Home | Planning | Parks | Resorts | Dining | Events | Recreation | Kids | More Magic | Photos
 Parks Home
Magic Kingdom
 Disney's Hollywood Studios
 Animal Kingdom
 Blizzard Beach
 Typhoon Lagoon
 Downtown Disney
Park Hours
Extra Magic Hour
Essential Information
Rehab Schedule


Once Upon a Toy

New toys, games and collectibles that combine the magic of Disney and the fun of Hasbro fill the colorful shelves of Once Upon a Toy, a playful shopping destination at Walt Disney World Resort designed as the ultimate toy store where kids and families can play together.

Located at Downtown Disney Marketplace, Once Upon a Toy offers five uniquely themed rooms that add up to 16,000 square feet of fun, a retail playground created by Walt Disney Imagineering in collaboration with Hasbro, Inc., the official toy and game company of Walt Disney World Resort Resort and Disneyland Paris Resort.

Creative new toys from Disney and Hasbro await shoppers seeking toys and games that combine classic Disney attractions with popular Hasbro brands, including:

  • A MR. POTATO HEAD with Disney theme park accessories such as Mickey Mouse ears, a character autograph book, a Mickey balloon, a sorcerer's hat and a teacup vehicle from Disney's Mad Tea Party attraction.
  • Disney theme park editions of the world's most popular board games, including A PIRATES LIFE and MONOPOLY, and a new version of the classic detective game CLUE set inside Disney's Haunted Mansion attraction.
  • Star Tours action figures from the "Star Wars"-inspired attraction from the creative forces of Disney and George Lucas.
  • A build-your-own MY LITTLE PONY play set with unique accessories -- as much as you can stuff in one sizable box..
  • A miniature version of Disney's Wilderness Lodge resort hotel made of the LINCOLN LOGS building set.

Inside, the store's spacious interior is bursting with whimsical touches and kinetic displays in all corners, including a ceiling-mounted spinner from THE GAME OF LIFE, a rotating conveyor bearing dozens of toys and games, and a child-size version of the Walt Disney World Railroad that travels a winding track suspended from the ceiling.

Guests will discover a wide selection of Disney playthings such as character stuffed toys, the My Disney Girl doll and accessories, the Disney Bear line of huggable friends, plus items inspired by the magic of Walt Disney World Resort, including miniature playsets of Disney's monorail system, Cinderella Castle, The Haunted Mansion, Dumbo the Flying Elephant and more.

Still more fun can be found in cherished Hasbro favorites including EASY BAKE, G.I. JOE, LITE-BRITE, TONKA vehicles, and Disney theme park editions of popular board games such as MONOPOLY, CLUE and CANDY LAND. Guests can build their own MR. POTATO HEAD and MY LITTLE PONY from hundreds of playful parts at a larger-than-life construction station after previewing the design on one of five touch-screen terminals.

Adding to the great guest experience, Once Upon a Toy is the first retail location at Walt Disney World Resort to feature touch-screen terminals that allow shoppers to have their purchases delivered free of charge to a Walt Disney World hotel or shipped for a fee to any domestic or international mailing address.

Now open at the Once Upon a Toy store at Downtown Disney Marketplace is the "Build Your Own Lightsaber" kiosk, a step-by-step, Star Wars merchandise experience that invites guests to build custom lightsabers with thousands of unique possibilities. The experience takes guests through nine steps in which they choose every part of their lightsaber, including the color of the blade, sleeve rings, hilt sleeves and ignition switches. Each lightsaber features authentic Star Wars sound effects, and guests can select colored crystals and filters to cast the legendary glow of the lightsaber blade (purple, green, red or blue). From the start, guests opt for a Jedi or Sith lightsaber, with bins of custom parts available for each order. Guests can create their very own design or follow instructions to replicate lightsabers used by such favorite Star Wars characters as Anakin Skywalker, Obi-Wan Kenobi and Darth Vader. Each electronic lightsaber features specialized lights, sounds and vibrations. Once complete, guests proceed to checkout where they receive batteries to power up their creation and a store-exclusive Jedi or Sith pin.


Check out the DVD section, which contains over 300 Disney DVD titles.

Build your own Mr Potato Head, My Little Pony or Star Wars Lightsaber at the stations, each featuring unique accessories, and touch-screens to help with your design.

Pal Mickey is available to buy here.



Privacy Policy | © 2018 Magical Kingdoms
Walt Disney World | Disneyland Paris | Disney Cruise Tips | Disney Weddings |