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World of Disney

It’s more whimsical than a dozen nostalgic airships with Disney character pilots. It’s more magical than a dazzling collection of fairy tale accessories for little princesses. It's more adventurous than the search for a treasure chest full of pirate plunder. It’s all that and more, with 51,000 square feet of constantly changing merchandise and creative displays in the finest Disney tradition. It’s World of Disney, the biggest Disney shopping destination on Earth, at Downtown Disney Marketplace.

Themed Areas

Each of the superstore’s 12 Disney-themed areas tells its own story based on classic Disney films. Fairies from “Cinderella” and “Sleeping Beauty” add whimsy to the store’s intimate apparel department. Disney villains lurk in the murals and decor of the jewelry and watch department, where the Spirit of the Magic Mirror from “Snow White” emerges from the silvered surface.

The Princess Room: Toys, dolls, fairy tale costumes and beauty products from the Disney Princess and My Disney Girl lines, and features the new Bibbidi Bobbidi Boutique
Bibbidi Bobbidi Boutique: “Owned” by the Fairy Godmother and “operated” by Fairy Godmothers-in-Training, the boutique offers a menu of salon services designed to pamper princesses ages three and up
The Adventure Room: Pirate-themed toys, costumes and video games
The Magic Room -- Adult sleepwear, slippers and bath items
The Wonderland Room -- Toys, dolls, fairy tale costumes and beauty products from the Disney Princess and My Disney Girl lines
The Enchanted Dining Room -- Figurines, snowglobes, frames, mugs and home products
The Exotic Animal Room -- Men’s apparel and accessories
The Villains Room -- Fine jewelry, watches, clocks, collectibles
The Map Room -- Souvenirs, candy, personalization and information desk
The Carnival Room -- Stationery, books, office items, video, music, computer software
The Bird Room -- Children’s and toddler apparel and accessories, including the new Disney Baby line
The Snow White Room -- Children’s sleepwear, infant apparel and accessories
Great Hall -- Adult apparel and accessories, ladies apparel, luggage and accessories

The Princess Room, resembling a great hall from castle lore, is dedicated to the classic fairy tale stories of Disney Princesses, Princes and their castles. Other features include an Audio-Animatronics princess who sings to guests, and interactive stations where little girls can create their own tiaras and wands, fill jewelry boxes and purchase princess make-up kits.

Young adventurers can pretend to sail the high seas and hoist the Jolly Roger in the Adventure Room. Young heroes and heroines can fill treasure chests and skulls with pirate plunder, create their own seafaring hat and interact with a new Audio-Animatronics pirate named Rusty Blade and his talking parrot pal, Pollyanna. The latest video games also fuel the imaginations of young adventurers.

Facts & Tips

More than a dozen nostalgic airships dangling above store entrances and inside the store -- each piloted by a different Disney character such as Winnie the Pooh in his honey pot sailing ship and Ariel from “The Little Mermaid” on a flying sea turtle.

Throughout the store, 18 colorful murals carry the theme of “travel,” with famous Disney characters venturing to adventurous spots around the world. Mickey Mouse and Minnie Mouse can be spotted on safari in a scene from “The Lion King.” Chip ‘n’ Dale take a tour of Russia, and Lady and the Tramp share a plate of spaghetti in Italy.

In the store’s 60-foot-high rotunda, a fairy tale night sky is sprinkled with stars and a giant video screen plays travel scenes from classic Disney films.

Giant video screens that play travel scenes from classic Disney films.

The largest collection of Disney character merchandise in the world including backpacks, books, boxers, children’s apparel, clocks, collectibles, costumes, dolls, figurines, gifts, hats, jewelry, luggage, photo albums, plush toys, sleepwear, slippers, socks, souvenirs, stationery, sunglasses, sweatshirts, T-shirts, ties, videos, watches and more.

The store can get very busy in the evening and at weekends. The quietest times to visit are weekday mornings.



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